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Car Dealer Radio Advertising

Radio advertising has just been dealt another blow–even Google can’t find a way to track ad spend.  A few years back, Google decided to try to automate radio advertising much as they do Internet...

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Tracking Keywords and Website Analytics

When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of the most important) of your SEO efforts.  With...

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Installing Google Analytics on Your Dealership Website

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website...

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Is Your Car Dealership Using the Latest Google Analytics Code?

In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics.  Google Analytics 5 includes a complete user interface re-design...

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How to Create a Trackable QR Code for Your Car Dealership

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your...

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How Can Your Dealership Use Google’s New Indexed Page Report?

By now I’m sure you’ve heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year.  Unfortunately the information on its...

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Using Google Analytics to Understand Your Mobile Traffic

As of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers.  Many of the dealers that we work with have no idea how their...

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How to Use Google Analytics Reports to Speed Up Your Website

We all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings.  Google has made it very clear that one of the most important factors...

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Pull Demographic Data from Your Google Analytics

Almost every month Google provides some new, interesting, beneficial improvement to Google Analytics. In late 2013 Google began providing rich data about the demographics and interests of your website...

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