Car Dealer Radio Advertising
Radio advertising has just been dealt another blow–even Google can’t find a way to track ad spend. A few years back, Google decided to try to automate radio advertising much as they do Internet...
View ArticleTracking Keywords and Website Analytics
When optimizing your dealership website for search engines, finding the most effective keywords to focus on is often the most difficult aspect (and one of the most important) of your SEO efforts. With...
View ArticleInstalling Google Analytics on Your Dealership Website
No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”. You want to “trust, but verify” your website...
View ArticleIs Your Car Dealership Using the Latest Google Analytics Code?
In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics. Google Analytics 5 includes a complete user interface re-design...
View ArticleHow to Create a Trackable QR Code for Your Car Dealership
After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your...
View ArticleHow Can Your Dealership Use Google’s New Indexed Page Report?
By now I’m sure you’ve heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year. Unfortunately the information on its...
View ArticleUsing Google Analytics to Understand Your Mobile Traffic
As of March 2014, the average car dealer website gets more traffic from mobile devices (including laptops) than from desktop computers. Many of the dealers that we work with have no idea how their...
View ArticleHow to Use Google Analytics Reports to Speed Up Your Website
We all know that one of the most important traffic sources for the typical car dealer website is Google’s organic search listings. Google has made it very clear that one of the most important factors...
View ArticlePull Demographic Data from Your Google Analytics
Almost every month Google provides some new, interesting, beneficial improvement to Google Analytics. In late 2013 Google began providing rich data about the demographics and interests of your website...
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